Change starts with ourselves

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What coaching do?

Coaching helps you gain clarity to move forward and develop specific steps to achieve your goals.

What is the purpose of coaching?

To capitalize on your strengths, recognize self-limiting beliefs, and reinforce new behavior with actions.

Who hires a coach?

People committed to improving specific aspects of their life. A coach is like a personal trainer but for life goals.

How do sessions work?

The number of sessions varies on the individual’s needs. A session lasts one hour approximately. Meetings are offered face-to-face, via Zoom or a mix of both.

Hello! I’m Alejandra [ah lay han dra].

I'm a Venezuelan-born woman committed to empowering others to become the best they can be. A physician-turned-coach. An Associate Certified Coach member of the International Coach Federation.

Chapter One: Heart

Do you know that moment when you realized what makes you tick? Well, that moment happened to me when I was six years old. I knew I wanted to help people, and I was fascinated by the science of the human body. Becoming a physician was my next step. During those years, I witnessed health, sickness, death, and births. I worked with people from all walks of life. It was those encounters that strengthened my values, my respect for every human life, and fostered a relationship-centered care approach.

Chapter Two: Perspective

Finding the right balance between objective and subjective decision making can be challenging. Our previous experiences shape our reality and our beliefs. I can attest to that! I have relocated countries with my husband several times, which forced me to halt my career. I struggled to find new ways of being of service. At the same time, it became an opportunity to develop cultural empathy and discover new aspects of myself that made me pursue a career in coaching.

Chapter Three: Growth

Trying to improve ourselves is not an easy task. It brings up all kinds of fears and uncertainties, but we cannot deny that it also helps us develop a stronger sense of self and awareness. Understanding that growth looks different for everyone is an important piece. Here is where coaching has been a vital part for me and a never-ending source of growth that allows me to connect to both myself and others. And together, we can explore what growth looks like for you.

If not now, when?

If you are struggling with change, contemplating improving a specific area of your life or trying to achieve other goals. I invite you to contact me to schedule a 20-minute complimentary session to see if working together is the right fit for us.


Thank you for stopping by.

“I am not a product of my circumstances. I am a product of my decisions.” Stephen Covey